How Luxe and Living collects and uses personal data, cookies, and analytics on luxeandliving.co.in
Who we are
Luxe & Living operates the website https://luxeandliving.co.in.
For the purposes of applicable data protection laws in India, including the Digital Personal Data Protection Act, 2023 (“DPDP Act”) where it applies, Luxe and Living is the Data Fiduciary (controller) responsible for personal data processed through this Website as described in this policy.
Scope
This Privacy Policy explains how we collect, use, store, and share personal data when you visit or use our Website, including through cookies and analytics tools.
By using the Website, you acknowledge this policy. If you do not agree, please stop using the Website.
Personal data we may collect
Depending on how you use the Website, we may process:
Data you provide – Name, email address, message content if you contact us or subscribe to a mailing list.
Technical / usage data – IP address, device type, browser type, operating system, approximate location (country/region), pages viewed, time on site, referring URL.
Cookies and similar technologies – Identifiers stored on your device (see Cookies below).
We do not knowingly collect sensitive personal data (such as health information) through this Website unless you voluntarily send it to us (e.g. in an email). Please do not send sensitive information unless we explicitly ask for it.
How we use personal data
We use personal data to:
- Operate, maintain, and secure the Website
- Understand how visitors use the Website (analytics)
- Respond to your messages
- Send newsletters or updates only if you opt in
- Comply with law and protect our rights
We do not sell your personal data in the conventional sense of selling lists to third parties.
Cookies and similar technologies
What are cookies?
Cookies are small text files stored on your device when you visit a site. We also use similar technologies (e.g. pixels, local storage) where applicable.
How we use them
- Strictly necessary / functional: Required for the Website to work (e.g. security, load balancing, remembering cookie preferences). These may be set by Squarespace (our hosting provider).
- Analytics: To measure traffic and improve content (e.g. Google Analytics). These may use cookies or similar identifiers.
- Performance / preferences (if enabled): Remember choices you make on the site.
Your choices
- You can control cookies through your browser settings (block or delete cookies).
- Where we use non-essential cookies or analytics that require consent under applicable law, we will use a cookie banner or consent tool and only enable those technologies after you accept, where required.
Analytics
We may use analytics services to understand aggregate usage of the Website. For example:
- Google Analytics 4 (GA4) — may collect data such as pages viewed, scrolls, clicks, device/browser information, and general geography. Google may process this data under its own terms.
- Squarespace Analytics — may provide aggregated visit statistics as part of hosting.
Analytics data is typically aggregated and used to improve our content and user experience. We do not use analytics to identify you by name unless you have logged in or submitted a form that identifies you.
Google Analytics and India / cross-border processing
If Google or other providers process data outside India, that processing may be subject to their policies and applicable cross-border rules. You can learn more in Google’s documentation: Google Privacy Policy.
Opt-out
- Use our cookie preferences (if available) to decline non-essential analytics.
- Install browser tools such as Google Analytics Opt-out (Google provides a browser add-on for some browsers).
- Adjust browser settings to block third-party cookies.
Affiliate links and third-party sites
Our Website contains links to third-party websites (including Amazon.in). Those sites have their own privacy policies. We are not responsible for their practices. Please read their policies before providing personal data to them.
Legal bases and consent (India)
Where the DPDP Act applies, we rely on:
- Your consent when you accept non-essential cookies/analytics through our banner, subscribe to emails, or otherwise agree.
- Legitimate uses permitted by law for operating the Website, security, and responding to requests.
You may withdraw consent at any time where processing is consent-based. Withdrawal does not affect processing that was lawful before withdrawal.
Sharing of personal data
We may share personal data with:
- Service providers (processors) who help us run the Website, such as Squarespace (hosting), Google (if you use Google Analytics), and email providers if you subscribe.
- Authorities if required by law or to protect rights and safety.
We require service providers to use personal data only as instructed and to implement appropriate safeguards.
Data retention
We retain personal data only as long as needed for the purposes above, unless a longer period is required by law. Analytics data may be retained according to the settings of our analytics tools (e.g. GA4 data retention).
Your rights (India — summary)
Where the DPDP Act applies to you as a Data Principal, you may have rights including:
- Access to information about your personal data we process
- Correction of inaccurate or incomplete data
- Erasure where applicable
- Withdrawal of consent for consent-based processing
- Grievance redressal by contacting us (see below)
We will respond within timelines required by applicable law. You may also have the right to approach the Data Protection Board of India in accordance with law.
Security
We use reasonable technical and organizational measures to protect personal data. No method of transmission over the internet is 100% secure.
Children
This Website is not directed at children. If you believe a child has provided personal data, contact us and we will take appropriate steps.
International visitors
If you access the Website from outside India, your data may be processed in India and in other countries where our service providers operate. By using the Website, you understand that cross-border transfers may occur as described in this policy and in our providers’ policies.
Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and change the “Last updated” date. For material changes, we may provide additional notice (e.g. a banner on the Website).
Contact & grievances
Email:finds@luxeandliving.co.in
For privacy-related requests or complaints, please email us with the subject line “Privacy — Luxe and Living” and describe your request. We will work with you in good faith to resolve the issue.

